The sky blue droplet symbolizing oxygen wraps around the blue color portraying technology to express oxygen that derive from technology, and the sky blue is then connected to the green color symbolizing life to express the essential relationship between oxygen and life. The green and blue combine to form the company’s name, OXUS, symbolizing that the fusion of life and technology is the true-self of OXUS.
OXUS oxygen color
CMYK C 36ㆍM 12ㆍY 0ㆍK 4 RGB R 158ㆍG 216ㆍB 246 pantone pantone 2975 C
OXUS life color
CMYK C 88ㆍM 0ㆍY 65ㆍK 34 RGB R 20ㆍG 168ㆍB 59 pantone pantone 354 C
OXUS technology color
CMYK C 100ㆍM 52ㆍY 0ㆍK 36 RGB R 0ㆍG 78ㆍB 162 pantone pantone 2145 C
OXUS company name color
CMYK C 0ㆍM 9ㆍY 14ㆍK 91 RGB R 22ㆍG 20ㆍB 19 pantone pantone 6 C
Logo and signature
No font exists for OXUS and it is used only as vector images. The sky blue circle has the same height as the entire design and is used as the reference length.
OXUS _ None A design with no text, only logo
OXUS _ Korean A design that includes the Company name text in Korean
OXUS _ English A design that includes the Company name text in English
Logo: Single color used
The OXUS logo uses three or four colors in principle, but it may use a single color only in limited circumstances. It is used when applied to a medium where color expression is impossible, for economic purposes, or for special expressions (gold leaf/silver leaf/tooling, etc.).